Kim, W. Chan & MauBorgne, Renée - Blue Ocean Strategy

Harvard Business School Press, 2005, [Business] Grade 4

During the summer InvestingByTheBooks will review some older books that we never got around to writing about although we think they are important. With their innovative and fresh perspective on strategy the two INSEAD Professors Chan Kim and Renée Mauborgne has... Further reading...  Link to Amazon...